With international travellers projected to almost double by 2020, to approximately 1.6 billion, the most significant increases are expected to take place in markets like China, India and South-East Asia. Eastern Europe completes this picture, followed by the Latin American and finally African markets. These markets are often referred to as "emerging markets".

This report addresses the travel potential of travel and tourism's top emerging markets:

• Brazil
• China
• Eastern Europe
  • Belarus
  • Bulgaria
  • Czech Republic
  • Hungary
  • Moldova
  • Poland
  • Romania
  • Slovakia
  • Ukraine
• India
• Russia
• South Africa
• The United Arab Emirates

This Report from Tourism Intelligence International addresses, investigates and explains key aspects of these travel markets:

• Size & significance;
• Key driving forces for travel market growth;
• What are the current and preferred destinations for outbound travellers;
• How do these travellers think, feel and behave;
• What do they do on holiday;
• How do they plan and book travel;
• What means do they use to travel to their destinations;
• How satisfied are they with the trips abroad;
• What are their motives for travel;
• What are the new travel markets for these new travellers;
• How much do they spend;
• Where do they aspire to travel to;
• What does the future hold;
• Are these travellers "old" or "new" tourists;
• Do they travel independently or use packaged tours;
• How do they differ from the traditional markets such as the US, UK, Germany, France, etc.
• What are their preferred destinations and;
• What are their aspirational/dream destinations?

This innovative report reviews the factors that drove travel industry growth of traditional markets (Europe, USA and Japan) and examines the extent to which the same factors are at play in the emerging markets (such as economic prosperity, paid holidays and the search for sun, sea and sand) and other contributing factors. The differences between the maturing (Britain, Germany) and the Top Ten Emerging Markets are highlighted and the future prospects and market peculiarities investigated.

From ‘wowing' them with technology, to capturing shopping spend and catering to special cultural needs, Tourism Intelligence International's latest report on the Travel and Tourism's Top Ten Emerging Markets tells you everything you need to do to understand and woo these travel markets.

This report is a must read for those companies and countries interested in targeting these important and growing Emerging Markets.

Our 300+ page Report, ‘Travel and Tourism's Top Ten Emerging Markets' is available only from Tourism Intelligence International at €999 per copy (delivered electronically). Each country report can be purchased individually at €199 each, the whole of Eastern Europe at €499 and the executive brief at €499.

Should you have any questions or need further information, please do not hesitate to contact us. Alternatively, you may click here to place an order of this or any of our reports.

Dr. Auliana Poon
Managing Director
Tourism Intelligence International - Reinventing Tourism

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