Old But Not Out

Old But Not Out

Do you think that the world’s largest market is China? Think again.


In their exciting, insightful, well-researched and easy-to-read publication entitled, ‘Old but not Out – How to Win and Woo the Over 50s Market,’ Tourism Intelligence International shows just how important the lucrative 50+ market is. In terms of sheer numbers alone, the over 50s market exceeds the Chinese market.


This truly timely report presents very exciting material on the comparisons of the Hippies, Yuppies, Bobos, Swofties, DINKS and Empty Nesters. Tourism Intelligence International once again has the travel and tourism decision-makers in mind. Its report offers useful data to help marketers better understand the 50+ market. A well-respected travel and tourism consultancy and research company with almost two decades of international experience, Tourism Intelligence International, has also created a set of practical and easy-to-follow strategies needed to win, woo and wow the experienced, demanding, sophisticated and young-at-heart consumer above age 50.


It is a well-known fact that one of the key consumer trends that will not escape the travel and tourism industry is the ageing population phenomenon. This means that travellers will be older and, although healthier and fitter, will require special attention by travel suppliers to woo, win and keep them happy. The tourism industry, more than almost any other industry,is linked to its social and natural contexts. The advancing ageing of society will result in far-reaching changes, particularly on the demand side. There is a continuing rapid increase in the number of outboundtravellers aged 50 years old and over.


What does this population-aging phenomenon mean for the travel and tourism industry? Travel and tourism suppliers will need to respond creatively to the needs of this market and provide the exact services required to meet and exceed clients’ expectations. It also means that the aged population that is more mature, experienced, sophisticated and demanding, will have a greater awareness of how their activities will impact on others. They are more aware, active, technology-savvy and environmentally conscious and are also more adventurous (soft, medium and hard) and willing to learn and experience new things unlike their predecessors.


Old but not Out - How to Win and Woo the Over 50s Marketis a must-read for those companies and countries interested in targeting these important and growing Over 50s consumers.


Old but not Out - How to Win and Woo the Over 50s Marketis available only from Tourism Intelligence International.


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