Cities on the Rise - Competitive Strategies for City Tourism

Cities on the Rise - Competitive Strategies for City Tourism

Cities on the Rise – Competitive Strategies for City Tourism is a thoroughly researched, easy to read and informative study addressing the growth and development of city tourism around the world. 

 

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- It demonstrates that city tourism is growing faster and is more resilient than global tourism. 

 

- It also explains that city tourism drives the development of the destination's tourism sector as a whole and is a vital force for economic growth. 

 

- In addition, the new study ranks the top 10 city destinations and examines the DNA of their competitive success. 

 

- The key strategies that will drive a city's development and the growth of city tourism destinations are summarised and analysed using many examples drawn from a number of cities around the world – Bangkok, Bilbao, Dubai, London, New York, Paris, Hamburg, etc.  Based on the success of the leading city destinations, core strategies for competitive cities were derived using TOLERANCE as the basis.  These include:

 

T - Talent and Technology
O - Openness
L - Leading Innovation
E - Events
R - Responsible City tourism
A - Access and Assets
N - New Emerging Markets
C - Culture
E - E-marketing

 

View a Sample Preview of the Report Here

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