Tourism, Technology and Competitive Strategies

Tourism, Technology and Competitive Strategies

Tourism, the world's fastest growing industry, is now enetering a more mature phase. During the 1970s abd 1980s mass tourism, with its rigid, standardized packages, develpoed rapidly and provided many consumers with their experiences of international travel. Today, a complex and multi-faceted industry, toruism faces growing pressures - consume demand for more individually tailored holidays, and increasingly competitive operational environment, opportunities provided by new technology and growing environmental concerns.

This book analyses the major challenges facing tourism today. The author highlights the central role of information technology in creating mass tourism by the mid-1970s, and how this technology and innovation is creating a new 'best practice' of flexibility, market segmeentation and diagonal integration within tourism. The book demonstrates how companies in the industry can enhance their competitiveness in the market place. Aimed at both industry practioners and academics, this original and challenging work will attract a wide readership.

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