The chief aim of the Jamaica National Export Strategy (NES) was to increase exports and create more jobs for the citizens by strengthening the global competitiveness of Jamaican goods and services in regional and international markets. The priority sectors for Jamaica's National Export Strategy include Agro-processing/Agro Business and Nutraceuticals, Film and Animation, Information Technology Enabled Services (largely Business Process Outsourcing / BPO), Manufacturing and Mining.
Jamaica's National Export Strategy developed by Tourism Intelligence International is heralded as offering "precise and targeted initiatives with measurable outcomes across focused priority sectors". The NES is to last from 2015 to 2019 and encapsulates over 200 strategic initiatives involving 35 key public and private sector agencies and has a proposed budget in excess of USD 25 Million.
Jamaica's National Export Strategy was developed in close collaboration with the Ministry of Industry, Investment and Commerce and the NES Secretariat that comprised Jamaica's premier trade supporting agencies: JAMPRO, the Trade Board Ltd. and the Jamaican Exporters' Association.
Tourism Intelligence International led the way in facilitating the NES consultative process with more than 100 stakeholders in the key priority sectors and cross-cutting industries including agriculture, manufacturing, information technology, film and animation, capacity building, export finance, quality, standards, labelling and packaging, market access and trade information. At the two-day validation workshop held between January 21st and 22nd 2015, 96% of participants indicated that the workshop achieved its objectives and 98% said that it met their expectations.
In addition, a great deal of research on the export markets, consumer trends, trade agreements, entry requirements, niche markets and strategic opportunities were carried out as well as the logistics hub initiative and the green economy opportunities.
The launch of the NES took place on August 20th at the Terra Nova Hotel in Jamaica. Prime Minister, the Honourable Portia Simpson-Miller, expressed her pleasure with the quality of work delivered and was very hopeful of the future of the Jamaican economy. She charged all Jamaicans, particularly the private sector, with the task of rising up to the occasion to bring Jamaica to greater heights of global competitiveness.
Tourism Intelligence International continues in its commitment to supporting the government of Jamaica and has developed a robust monitoring and evaluation framework that will guide the priority export sectors going forward.
Tourism Intelligence International was commissioned by the Commonwealth Secretariat in London and has been working for the past eight moths to provide technical assistance to the Government of Jamaica in developing its second National Export Strategy (NES). Tourism Intelligence International also developed the Strategy for the Export of Financial Services for the state of Palestine in 2014-2015.